Aeonium 'Velour'
Aeonium 'Velour' is a striking branching succulent prized for its velvety foliage and dramatic seasonal colour. Its rosettes can shift from fresh green and burgundy during active growth to rich mauve, purple and near-black tones as light levels and seasonal conditions change.
Origin & Related Cultivars
'Velour' was created by American hybridiser Jack Catlin from a cross between Aeonium canariense and Aeonium arboreum 'Zwartkop'. The influence of A. canariense can be seen in the fine hairs on the foliage, which give younger leaves their characteristic soft, velvety texture.
Another seedling selected from the same cross became Aeonium 'Blushing Beauty'. Although the two can look surprisingly similar at certain times of year, 'Velour' generally develops considerably darker purple colouring, while 'Blushing Beauty' tends to remain greener.
'Velour' also became important in later Aeonium breeding. It was used as one parent of the spectacular variegated Aeonium 'Mardi Gras', giving collectors an interesting opportunity to grow both parent and descendant.
Colour & Growth Habit
'Velour' develops a well-branched, shrubby habit rather than simply producing long bare stems topped by rosettes. Mature plants can become impressive specimens, with numerous rosettes creating a broad architectural canopy.
Colour changes considerably through the year. Cooler-season growth can be predominantly green through the centre with darker outer foliage, while stronger light and seasonal stress can intensify burgundy, chocolate, mauve and deep purple tones. This natural transformation is one of the cultivar's most appealing characteristics.
Growing Conditions
Grow 'Velour' in a bright position with excellent drainage. Good light encourages compact growth and stronger colour, although some protection from intense Australian summer afternoon sun can be beneficial, particularly for plants that have not been gradually acclimatised.
Aeoniums are most actively growing during the cooler months and may slow considerably during hot summer weather. Water according to the plant's growth and conditions, allowing the growing medium to drain freely and avoiding prolonged waterlogging.
Garden & Container Use
With its dark foliage, branching structure and substantial rosettes, 'Velour' makes an excellent feature plant in a large container or succulent garden. Its deep purple tones provide particularly effective contrast with green, silver, yellow and variegated succulents.
Aeonium 'Velour' plants for sale shown in 70mm pot. You will receive same or similar plants as those shown in images. Colours will vary depending on time of year and growing conditions.
All plants are shipped bare rooted unless otherwise stated. Orders are carefully packed and shipped via Express Post to NSW, VIC, QLD, SA and ACT. Orders are dispatched according to our weekly shipping schedule, available on our Shipping page, with tracking provided once your order has been lodged with Australia Post.
Succulents naturally change in colour, size and form throughout the year. Many develop richer colours and more compact growth during periods of seasonal stress, particularly through cooler months and brighter conditions, while warmer or lower-light conditions may produce greener, softer growth.
The plant you receive may therefore vary from the product images depending on the season, its stage of growth and current growing conditions. These natural variations are part of the character of living plants and do not affect their quality or health.
Pickup is available in Seville, Yarra Valley VIC by appointment. Order online as normal and any shipping charge will be automatically refunded after collection, unless you would prefer to receive an additional plant of similar value instead.
Important Plant Information
All plants are shipped bare rooted unless otherwise stated. This helps reduce shipping costs, improves plant safety during transit and allows plants to travel more reliably.
Plants are carefully packed for Express Post and may vary naturally in colour, size and form according to season, growth stage and growing conditions.
Please check the product description and images for information specific to the plant you are purchasing.
If you have any questions about your plant or order, please reach out to us. We’re always happy to help.
















